I have been writing copy for Sears Holdings Corporation for about two months. I moved here from a dining loyalty program company called Rewards Network.
One of the first things I wrote at Rewards Network that got a lot of attention was a Halloween email written from the point of view of a zombie. It was kind of my Mona Lisa over there.
I was offered the Sears job in mid-October and gave my two weeks. Shortly thereafter, Sears started running a zombie-themed “viral” campaign. Two different Rewards Network co-workers sent me the link and asked if I had already been contributing to the Sears site.
Anyway. I’m here at Sears now, and a few weeks ago I heard through the grapevine that UX team (“User Experience”) was planning on following up the zombie thing with a Valentine’s Day thing. The plot: a Sears Valentine’s Day Expert is going to post web videos on how to plan the perfect Valentine’s Day. But as the project develops, real life starts to intrude. Comedy, as they say, ensues.
The audition notice (which was surreptitiously forwarded to me) specified that they were looking for a “male between the ages of 20 - 35 (sorry, ladies and elder gentlemen).” Don’t tell Sears: I am 37. But I pride myself on being able to look 35 when I need to.
They gave me a script, four or five other guys and I filed into a conference room. While one of us performed in front of a video camera, the rest of us waited out in the hall. It was a surreal place to experience the déjà vu from my acting days, milling around and muttering lines to myself, anxiously waiting to be judged.
I was the only one milling around and muttering, by the way. Everyone else just shot the breeze. Amateurs.
By the end of the day, I found that I was one of three people called back for a second audition. Internet Celebrity was so close, I could almost feel its warm glow on my face.
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